Case study · 2024
Polar
Series A — product, brand and launch site
Client
Polar
Sector
B2B SaaS
Duration
11 weeks
Services
Brand identity · Product UI · Launch website
Brief
From Series-A pitch to public launch in eleven weeks — a brand, a product UI and a website built to scale with the team's first thirty hires.
The challenge
An ambitious early-stage team with one designer, no marketing and an investor deadline. They needed a brand sturdy enough to survive a pivot and a product UI their engineers could ship against.
Our approach
We built a single, opinionated design system that serves the marketing site, the product UI and pitch decks. Engineering and design tokens are co-located so a brand tweak ships everywhere.
Outcomes
Series A
closed at announced terms
+220%
inbound demo requests / month
1 design system
for marketing + product
“Aximo gave us six months of design leverage in eleven weeks. Best money we've spent post-cheque.”