Case study · 2024
Maison Verre
Couture commerce campaign
Client
Maison Verre
Sector
Luxury fashion
Duration
9 weeks
Services
Campaign creative · Art direction · Editorial site
Brief
A Spring/Summer campaign that married a thirty-year couture archive with a digital storefront engineered for first-time clients.
The challenge
Bridge a heritage that lives in atelier sketches with a generation that discovers brands on their phone — without losing the patina that made Maison Verre worth discovering.
Our approach
We built the campaign around three editorial chapters, photographed in-atelier on 35mm film, and staged the site as a slow-scroll lookbook with shoppable moments embedded in the prose.
Outcomes
+71%
online order value
9 min
average session time
+24%
first-time client share
“They translated a thirty-year heritage into something my granddaughter wants on her phone.”