Senior studios price for the asymmetry of impact. Junior studios price for hours. The middle is the worst place to live: too expensive to be a vendor, too cheap to be a partner.
Two things keep us out of the middle. First, we publish a price list — not because clients use it, but because the act of publishing forces a posture. Second, we say no faster than we say yes. Saying no within forty-eight hours is one of the highest-leverage things a senior studio can do.
If a project would be a stretch financially but a stretch creatively too, it's a yes. If it's a stretch financially and a vanilla execution, it's a no, every time.
You are not your hours. Price like it.
Filed in Studio Notes8 min